Privacy Policy

(effective date: February 5, 2020)

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (“Wilwood”, “us” or “we”). The term “your device” or “device” refers to any computer, tablet, smartphone, or other devices you are using to access our website or mobile apps (“site”). This statement does not apply to websites and services that are owned and operated by third parties.

We appreciate your privacy concerns and take them seriously. You agree to this policy when you access or use this site or mobile site, and/or agree to receive an email from us.

Information We Collect
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site using your device. We may also collect information through social media sites you use to access our site depending on the permissions you have allowed on those sites.

We collect Device Information using the following technologies:

  • Cookies: data files that are placed on your device or computer and often include an anonymous and unique identifier. For more information about cookies, and how to disable cookies, visit
  • Log files: tracks action occurring on the site, and collects data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Beacons, Tags, and Pixels: electronic files used to record information about how you browse the site.

Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain “order information”, including your name, billing address, shipping address, payment information (transmitted using the latest secure encryption methods directly to the processor and are not stored by the site in any form), email address, and phone number.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How Do We Use Your Personal Information?
We use the Order Information that we collect to fulfill any orders placed through the site (including processing your payment information, arrange for shipping, and provide you with invoices and order confirmations). Additionally, we use this information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

Child Privacy: We do not intend to collect personally identifiable information from children less than 13 years old with permission from a parent or legal guardian. If your child has submitted Personal Information and you wish for it to be removed, please contact us below.

Sharing Your Personal Information
We sometimes share tracked information with third parties to assist us in site design and visitor behavior to better serve you. For example, we use Analytics to help us understand how our customers use the site -- you can read more about how Google uses your information here: You can also opt-out of Google Analytics here:

We may also share tracked data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral Marketing
From time to time we may use your Personal Information to provide you with marketing communications we believe may be of interest to you.

You may opt-out of marketing and email campaigns by contacting us at the information below.

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at

Do Not Track
Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred to the United States.

Data Retention
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at customerreply @ or by mail using the details provided below:

Wilwood Engineering
Attn: Privacy Compliance Officer
4700 Calle Bolero
Camarillo, CA 93012-8561
United States