Wilwood at Jeep Beach 2023 - Daytona Beach, FL

Jeep Beach is the largest Jeep-only event in the world, taking place each year in Daytona Beach, Florida, in and around the speedway. This year was the 20th anniversary, and the show just keeps getting bigger and better. The main show is two days, held on the infield of the race track, but there are Jeep events happening all over town for the week leading up to it.

It is estimated that nearly a quarter of a million people took part this year, and more than 25,000 Jeeps of all types. Wilwood was one of more than 200 vendors, with our latest Aero6-DM kits and other Jeep-specific big brake offerings. We talked to a lot of people about upgrading their brakes to Wilwood, now that gearing and huge tires were putting a strain on the stock system, as well as listened to people's brake issues, proposing possible causes and solutions.

Inside the track were several areas full of Jeep campers with their overlanding rigs, and other Jeeps ranging to daily drivers, to rock crawlers to pre-runners. A centrally located obstacle course allowed anyone with a Jeep to do some off-roading right there at the show. The purpose-built course featured several different paths with different difficulty levels, including one with a see-saw log bridge and mud pit.

An on-site install garage was doing all sorts of upgrades. They also offered a place to store your Jeep's top and doors while you played.

Wilwood attends events like Jeep Beach specifically to learn what sort of products people need. We now have a nice-sized wish list from Jeep owners looking for brake upgrades, from big front and rear kits to Jeep specific performance master cylinders. Our new Aero6_DM kits were very popular, and we have a whole list of older Jeeps that people would like to put this kit on, so we've got lots of work to do.