It was a long week for the Wilwood crew at SEMA and we are just beginning to go through all the photographs they brought back. Since we make performance brakes for more applications than anyone (plus our calipers, rotors, and hubs are so easily adapted to custom builds), it is nearly impossible for us to keep up with all the vehicles at the SEMA show that were stopped by Wilwood Brakes. We always come away impressed by the ingenuity of builders who use our products, and with plenty of positive feedback from our customers.
Our biggest reason for packing up our big trailer and setting up at dozens of shows each year is to show off new product, and pick the brains of the public about what products they'd like to see from us. If you couldn't go to the show and have suggestions, leave them in the comments or reach out to us via social media. You can read all about some of the new things we premiered at the show right here.
At the Wilwood Booth
Besides our staff of technical experts, and the new products they were demonstrating, the Wilwood booth had some sweet vehicles as well. Jake Rozelle's wild purple Ultimate Street Car Challenge Corvette was there showing off all of its custom engineering, and the Lingenfelter built 800+hp V8, at least until he had to go race it Thursday. When the Corvette wasn't there, Wilwood's Workhorse Mustang took its place, showing off its custom suspension and Ford Coyote 5.0 V8.
At the other end of the display were a pair of side-by-side UTVs - a Polaris RZR and a Can-Am Maverick - both featuring new Wilwood UTV Big Brake Kits. Early in the new year, you'll be able to buy the same multi-piston, floating rotor setups used on P.J. Jones's Maverick X3 race machine and the Wilwood RZR 900.
Around the Show
The SEMA show is so big, and so many builders use Wilwood brakes without even telling us (like Battle of the Builders winner Brute Force) that is impossible for us to get pictures of them all. If we did not photograph your build, please email us pictures (via CustomerReply@Wilwood.com) or tag us on social media so we can see it. Here are some of the cars and trucks that caught our eye.